Art direction, digital platform
Prototype is an experimental project which seeks to provide new ways of seeing screen culture beyond cinemas and galleries. 12 new video works by Australian artists and film makers were commissioned, with the primary method of distribution being email newsletter, delivering the video art and short film works direct to the phones and screens of a young, fragmented digital audience.
I developed the visual identity and digital platform, encompassing a website and newsletter system which houses the newly commissioned video works through the 3 month span of the project and beyond.
Case study coming soon.